Affect vs. Effect

Affect vs. Effect Affect vs. Effect Affect vs. Effect By Mark Nichol Among the pairs of words writers often confuse, affect and effect might be the most perplexing, perhaps because their meanings are so similar. Affect, derived from affectus, from the Latin word afficere, â€Å"to do something to, act on,† is easily conflated with effect, borrowed from Anglo-French, ultimately stemming from the Latin word effectus, from efficere, â€Å"to bring about.† Whats the difference between affect and effect? Affect is usually a verb, meaning to influence or act upon. Example: The loss of his father affected him profoundly. Effect is usually a noun, meaning the result of an action. Example: What will be the effect of closing Main Street? Below you will find less common meanings and related or derivative words. Affect The various senses of affect, each followed by a sentence demonstrating them, follow: A noun meaning â€Å"mental state†: â€Å"In his report, the psychiatrist, noting his lack of expression or other signs of emotion, described his affect as flat.† A verb meaning â€Å"to produce an effect, to influence†: â€Å"I knew that my opinion would affect her choice, so I deliberately withheld it.† A verb meaning â€Å"to pretend† or â€Å"to put on†: â€Å"She tried to affect an air of nonchalance, though she was visibly agitated.† Words with affect as the root, followed by their use in a sentence, include the following: Affectation: A noun meaning â€Å"self-conscious behavior†: â€Å"The girl’s affectation of sophisticated maturity was undercut by the relentless snapping of her chewing gum.† Affection: A noun meaning â€Å"kind or loving emotion†: â€Å"Her grandfather’s deep affection for her was obvious in his heartwarming smile.† Disaffected: An adjective meaning â€Å"discontented, rebellious†: â€Å"Disaffected youth dismayed by the poor job market and the larger issue of a society that does not seem to value them have been joining the protest movement in ever greater numbers.† (This word is a case of an antonym that has outlived the original term from which it was derived in counterpoint; writers and speakers no longer express, in the sense of â€Å"favorably disposed,† that a person is affected.) Unaffected: An adjective with two distinct senses: the literal meaning of â€Å"not influenced or altered† (â€Å"They seemed disturbingly unaffected by the tragic news†) and the surprisingly older, figurative meaning â€Å"genuine† (â€Å"The youth’s candid, unaffected demeanor appealed to her after the stilted arrogance of her many suitors†). Effect The various senses of effect, each followed by a sentence demonstrating them, follow: A noun meaning â€Å"the result of a cause†: â€Å"The effect of the lopsided vote was a loss of confidence in the chairman.† A noun meaning â€Å"an impression†: â€Å"The soft, gentle tone has a calming effect.† A noun, usually in plural form, meaning â€Å"personal property, possession†: â€Å"Among the effects found in the deceased man’s pockets was a small book with his name self-inscribed.† A verb meaning â€Å"to accomplish†: â€Å"His newfound sense of responsibility effected a positive change in her attitude toward him.† Words with effect as the root, followed by their use in a sentence, include the following: Aftereffect: A noun, usually in plural form, meaning â€Å"something that follows a cause†: â€Å"The aftereffects of the decision are still being felt years later.† Effective: An adjective meaning â€Å"successful†: â€Å"The insect repellent was effective at keeping the mosquitoes at bay, which made for a pleasant outing.† Effectual: An adjective meaning â€Å"able to produce a desired effect†: â€Å"Our conclusion is that mediation is an effectual strategy for obtaining a mutually satisfying outcome.† The noun efficiency and the adjective efficient, though not based on the root effect, share its etymological origin and mean, respectively, â€Å"productivity† and â€Å"productive† in the sense of accomplishing something with a minimum of effort in relation to outcome. Efficacy (â€Å"the power to produce a desired effect†) and efficacious (â€Å"able to produce a desired effect†) are also related. Another, unexpected word of related origin is feckless (â€Å"weak, worthless†), which is rare and has lost its antonym, feckful, through long disuse. Feck is a shortened form of effect developed in Scottish English. Quotations from newspapers Tariff winners and losers: How Trumps trade spat could affect shoppers. President Trumps imposition of tariffs on imported (www.usatoday.com) 405,000 years, gravitational tugs from the planets Jupiter and Venus gradually affect Earths climate and life forms, according to a new study. (www.usatoday.com) he says. â€Å"You can eat as much as you like, you can slob about, you can drink as much alcohol as you like – the effect is very modest compared with these other two factors.† Human beings are biologically engineered for (www.theguardian.com) European Union tariffs take effect in Trump fight: How they will hit American productsThe Europe (www.usatoday.com) Video Recap A Quick and Easy Way to Know Whether to Use Affect or Effect Remember, a general rule of thumb is that â€Å"affect† is usually a verb (a â€Å"doing word†) and â€Å"effect† is usually a noun (something you can put â€Å"the† in front of). This doesn’t apply all the time, of course – as we’ve seen above, there are lots of ways in which the words â€Å"effect† and â€Å"affect† can be used. It’s a good place to begin, though, if you’re unsure which you want. Here’s a sample sentence: I don’t think this will [affect/effect] the budget. Which word, affect or effect, is correct? An easy way to figure this out is to replace â€Å"affect† with the verb â€Å"alter† and see if the sentence works: I don’t think this will alter the budget. Yes – it still makes sense, so â€Å"affect† is the word you want. Here’s another sentence: We haven’t yet experienced the full [affect/effect] of climate change. Can we use â€Å"affect† here? Try replacing it with â€Å"alter†: We haven’t yet experienced the full alter of climate change. No, that doesn’t make sense at all. How about â€Å"effect†? Try replacing that with the noun â€Å"end result†: We haven’t yet experienced the full end result of climate changes. It’s a slightly inelegant sentence – but it does work grammatically. So â€Å"effect† is the word you want here. This rule won’t work for every single situation, but in most cases, it’ll help you quickly select the word that you want. What About Affect as a Noun and Effect as a Verb? It’s fairly rare to come across â€Å"affect† used as a noun: as we saw above, when it is used in this way, it means â€Å"mental state†. You might encounter it in some older works or fairly scientific ones about psychiatry. It’s a little more common to come across â€Å"effect† used as a verb, though this is still fairly rare and it can seem a little old-fashioned in this context. It’s used to mean â€Å"brought about† or â€Å"accomplished† – e.g. â€Å"The rapid changes she made after she got the job effected a complete turnaround in the company’s financial position.† In any case where you’re uncertain, though, it’s likely that affect is a verb (replace it with â€Å"alter† to check) and effect is a noun (replace it with â€Å"end result† to check). Affect vs Effect Quiz For each sentence, select which word should be used: 1. The budget cuts will inevitably [affect/effect] our department. affect effect 2. The [affect/effect] of getting up early is that you can make a great start on the day before most people are out of bed. effect affect 3. Smoking will seriously [affect/effect] your health. affect effect 4. Many people find that regular exercise has a positive [affect/effect] on their mental health. effect affect Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Handy Expressions About Hands"Owing to" vs "Due to"50 Tips on How to Write Good

Wrong Medicine For Asia Essays - Stock Market Crashes, Free Essays

Wrong Medicine For Asia Essays - Stock Market Crashes, Free Essays Wrong Medicine For Asia The Wrong Medicine for Asia By JEFFREY D. SACHS CAMBRIDGE, Mass. In a matter of just a few months, the Asian economies went from being the darlings of the investment community to being virtual pariahs. There was a touch of the absurd in the unfolding drama, as international money managers harshly castigated the very same Asian governments they were praising just months before. The International Monetary Fund has just announced a second bailout package for the region, about $20 billion for Indonesia. That should, in principal, boost confidence. But if it is tied to orthodox financial conditions, including budget cuts and sharply higher interest rates, the package could do more harm than good, transforming a currency crisis into a rip-roaring economic downturn. In the Great Depression, panicked investors fled from weak banks in the United States and abroad. Since banks borrow short term in order to lend long term, they can be thrown into crisis when a large number of depositors suddenly line up to withdraw money. In the days before deposit insurance, individual depositors would all try to be first in line for withdrawals. In 1933, the Federal Reserve played it disastrously wrong. Rather than lending money to the banks to calm the panic and to show the depositors that they could indeed still get their money out, the Fed tightened credit, as financial orthodoxy prescribed. Confidence sank, and the banking system crumbled. The Asian crisis is akin to a bank run. Investors are lining up to be the first out of the region. Much of the panic is a self-feeding frenzy: even if the economies were fundamentally healthy at the start of the panic, nobody wants to be the last one out when currencies are weakening and banks are tottering because of the rapid drain of foreign loans. I t is somehow comforting, as in a good morality tale, to blame corruption and mismanagement in Asia for the crisis. Yes, these exist, and they weaken economic life. But the crisis itself is more pedestrian: no economy can easily weather a panicked withdrawal of confidence, especially if the money was flooding in just months before. The I.M.F. has arrived quickly on the scene, but the East Asian financial crisis is very different from the set of problems that the I.M.F. typically aims to solve. The I.M.F.'s usual target is a government living beyond its means, financing budget deficits by printing money at the central bank. The result is inflation, together with a weakening currency and a drain of foreign exchange reserves. In these circumstances, financial orthodoxy makes sense: cut the budget deficit and restrict central bank credits to the government. The result will be to cut inflation and end the weakening of the currency and loss of foreign exchange reserves. In Southeast Asia, this story simply doesn't apply. Indonesia, Malaysia, the Philippines and Thailand have all been running budget surpluses, not deficits. Inflation has been low in all of the countries. Foreign exchange reserves, until this past year, were stable or rising, not falling. The problems emerged in the private sector. In all of the countries, international money market managers and investment banks went on a lending binge from 1993 to 1996. To a varying extent in all of the countries, the short-term borrowing from abroad was used, unwisely, to support long-term investments in real estate and other non-exporting sectors. This year, the bubble burst. Investors woke up to the weakening in Asia's export growth. A combination of rising wage costs, competition from China and lower demand for Asia's exports (especially electronics) caused exports to stagnate in 1996 and the first part of 1997. It became clear that if the Asians were going to compete, their currencies would need to fall against the dollar so their costs of production would be lower. It also became clear that with foreign lending diverted into real estate ventures, there was some risk that the borrowers, especially banks and finance companies, would be unable to service the debts if the exchange rates weakened. After all, rentals on real estate developments would be earned in local currency, while the debts would have to be repaid in dollars. The weaknesses in the Asian economies

The Health Communication Campaign Essay Example | Topics and Well Written Essays - 3250 words

The Health Communication Campaign - Essay Example A health communication campaign is believed influential if it employs the psychology of persuasion through advertising, which is more elaborate and expensive.   This clashes with the more popular view that package warning labels incorporating all the necessary information and warning will serve the purpose, at less cost and effort.   Remember that the bottom line in every risk communication program is to change consumers’ attitudes and behavior, a complex task that calls for designing methods that would yield optimal results (Stewart & Martin, 1994).  Ã‚   The warning label strategy was primarily used in the anti-smoking campaigns in public places in some American states and in a nationwide alert against alcohol consumption during pregnancy.  Ã‚   Both communication programs failed to realize measurable results (Pechmann & Reibling, 2000; Hainkin, et al., 1998).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A cursory observation of consumer behavior shows that few if any read product labels for their risk content.   For most consumers, product labels, as in the case of food products, are generally a source of information for their nutritional elements.  Ã‚   It follows that a health warning squeezed into the product label is less likely to be noticed.   On the other hand, a health warning disseminated through the regular modes of advertising offers greater chances of breaking into the consciousness of consumers.  Ã‚  Ã‚   Advertising today is planned with increasing attention on the psychology of marketing, factoring in such considerations as age, personality, message relevance, consumer trends, social and group pressures.  Ã‚   Advertisers also target specific markets for better positioning of the product or idea that is being promoted.  Ã‚   Without market segmentation, targeting and positioning, advertising is conceded as a haphazard affair, unlikely to achieve its object ives. This supports the contention that communicating consumer risks through advertising has better possibilities of success than doing it through package warning labels.  Ã‚